By Timothy Ferriss
How
to do time management
After college,
Ferriss took a soul-sucking sales job at a tech firm. He left to start a
soul-sucking business of his own. He went from working 40 hours a week for
somebody else to working 80 hours a week for himself. He hated it. The pay was
good, but the business left him drained.
After
learning about the Pareto Principle
(more commonly known as the 80-20
Principle), Ferriss had a revelation: he streamlined his business,
eliminating distractions and automating systems until it was not only more
profitable, but also took less of his time. Much less. He took a
“mini-retirement”, and then decided to write a book about “lifestyle design”,
about creating a life that balances work and play, maximizing the positives of
both.
The
4-Hour Workweek describes the specific actions Ferriss took to implement these
steps. This book actually is the complete embodiment of the 80/20 principle
into an individual’s professional life. The 80/20 principle is the idea that
80% of your productivity comes from 20% of your time, and the other 20% of your
productivity eats up 80% of your time.
Ferriss
argues that by eliminating that 20% of productivity that eats up most of your
time, you can live in a much more efficient fashion and the entire book
revolves around that concept in various ways, hence the title “The 4-Hour Workweek”. In some ways,
the book itself reads like a blog, as it’s broken down into lots of little
pieces: some of them step-by-step advice, some of them anecdotal, and some of
them philosophical.
The 4-Hour
Workweek is divided into four sections, each of which explores one of the
components to lifestyle design:
Define your
objectives. Decide what’s important.
Set goals. Ask
yourself, “What do I really want?”
Eliminate
distractions to free up time. Learn to be effective, not efficient.
Focus on the 20%
of stuff that’s important and ignores the 80% that isn’t. Put yourself on a
low-information diet. Learn to shunt aside interruptions, and learn to say
“no”.
Automate your
cash flow to increase income. Outsource your life — hire a virtual assistant to
handle menial tasks.
Develop a business that can run on auto-pilot.
Liberate
yourself from traditional expectations. Design your job to increase mobility.
Walking Through “The 4-Hour Workweek”
1 Step I: D is for Definition
2 Step II: E is for Elimination
3 Step III: A is for Automation
4 Step IV: L is for Liberation
5 Other key concepts
Step I: D is for
Definition
Most of this section is devoted to disconnecting yourself from the idea of working yourself
to death for a gold watch and a pat on the back. Instead, you should abandon a
few concepts such as retirement as a holy grail and that absolute income is the
most important thing (relative income - i.e., the amount you earn per hour of
work - is the most important thing in this book). These are assumptions that
actually have a lot in common with books like Your Money or Your Life and the
voluntary simplicity movement.
Here’s
one key exercise from this section that really shows what he’s talking about.
Spend about five minutes and define your dream. If it wasn’t for the things you
had to do, what would you be doing with your life right now?
Now, spend
another five minutes and define your nightmare in as much detail as possible.
What is the absolute worst thing that could happen if you followed that dream?
If you take the
dream and compare it to the nightmare, is that possible nightmare really bad
enough to abandon your dream?
From
there, the book goes into a very detailed process of breaking down that dream
into tangibles and seeing how close you really are to that dream - and sets up
the remainder of the book, which identifies things you can do to reach that
dream.
Step II: E is for
Elimination
In terms of techniques
that you can really use to improve your day to day life, this section has the
best advice. It focuses on some very forthright techniques for eliminating most
of the regular ordinary activities that fill our professional lives. Here are
seven examples:
- Make your to-do list for tomorrow before you finish today. When you add an item to this list, ask yourself if you would view a day as productive if that’s the only thing on the list that you got done. Then, when you start in the morning, just attack that list with vigor knowing that all of the stuff is worthwhile.
- Stop all multitasking immediately. This means when you’re trying to write, close your email program, and your instant messenger program and your web browser and just focus on writing, nothing else. This allows you to churn out the task way faster.
- Force yourself to end your day at 4 PM or end your week on Thursday. Even if you have to come in on Friday, do nothing (or, even better, focus on something to develop yourself). The goal here is to learn to compress your productive time.
- Go on a one week media fast. Basically, avoid television (other than one hour a day for enjoyment/relaxation) and nonfiction reading of any kind (including news, newspapers, magazines, the web, etc.). By the end of it, you’ll discover that the media and information overload was giving you a mild attention deficit.
- Check email only twice a day. Combining this with the “no multitasking” principle enables email to only eat up a sliver of my time when it used to seemingly bog down everything.
- Never, ever have a meeting without a clear agenda. If someone suggests a meeting, request the specific agenda of the meeting. If there isn’t one, ask why you’re meeting at all. Often, meetings will become more productive or, if they were really time-wasters, to begin with, they’ll vanish into thin air.
- Don’t be afraid to hang up a “do not disturb” sign. This was something that seemed very natural to me, but for many people, it’s not. If you’re being interrupted regularly by people popping in, you’re effectively multitasking and multitasking is a time-waster, so if you have a task that requires your focus, literally hang up a “do not disturb” sign. People will get the message.
Step III: A is for
Automation
This section is
a lengthy description of how to become a little or no-value-added entrepreneur
- in other words, a middleman. The idea is that if you set up being a middleman
appropriately, you can create a stream of passive income that permits you to
make money with very little effort.
While
this is interesting to some people, the truth is that it’s not quite as easy as
the author makes it out to be. It relies heavily on salesmanship (the ability
to convince people you have a product that they want) and luck (stumbling into
a market). If you have both (and the examples he uses have both), you can do
quite well, but such things are never a guarantee.
Step IV: L is for
Liberation
The final section ties
the pieces of the puzzle together into an overall picture. In quintessence, it
takes the dreams defined in the first part, the improved productivity of the second part, and the passive income of the third part and creates that nominal
four-hour workweek.
The first step is to change your job so that you can work remotely. You can do this
by getting efficient (as described in the
second step), then validating your efficiency during sick or vacation
leave, then requesting some time away from the office as part of your routine,
then gradually shifting to an all-remote life. This way, you can tackle the
work from anywhere on your own terms. Of course, this may also lead you to quit
your job if you are able to build up new opportunities (like those from the third section).
What
do you do in your free time? That’s the entire point of this book that time is
the really valuable asset we have in our lives, not money. Time allows you to
follow your dreams, and this entire book’s purpose (at least steps two and three) has been about moving more and more
time into your own personal life so you can do these things.
Other key concepts
Ask yourself,
“If this is the only thing I accomplish today, will I be satisfied with my
day?”
How to double your
reading speed in ten minutes?
Why it’s more
productive to carry around a written to-do list than to keep one on your
computer?
Learn the art of
non-finishing. This is all about the sunk cost fallacy: just because you paid
$10 to see Pirates of the Caribbean 3 doesn’t mean it’s a good idea to watch
the entire thing.
How to be more
efficient with e-mail?
How to reduce
clutter from your life?
If you can’t
define it or act upon it, forget it.
Life exists to
be enjoyed — the most important thing is to feel good about yourself.
Why geographic
arbitrage is a great way to enhance your relative income.
The value of a
virtual assistant.
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