Now you have a choice during the lockdown, and we are all stuck right?
We are staying home, and now you have more free time. So, you could
choose to waste that free time, or you could choose to invest that time to do
something productive. And one of the most productive things that you could do
is actually to learn a skill-set.
Because when the lockdown is over and, it is only a matter of time,
the world will start spinning again. What are you going to do, right?
Maybe you're a little bit concerned; maybe you have unfortunately lost
your job. But when things get back to normal, you will go out there and get a
new job.
Are you ready?
Are you prepared?
Because things are different now. Things have changed. Industries have
changed. The world has changed.
So are you ready? Are you prepared to go after that new opportunity?
Or maybe go after that other job that you've always wanted.
Or maybe go for that new promotion,
Or go start that new business.
Whatever you want to do after this crisis, what would allow you to do
a lot of those things, are your skills. I believe during this lockdown, some of
the most valuable skills that you could develop, that you could learn, meet
these four criteria.
Criteria one: A skill-set that has an
immediate impact on your life, your career, or your business. Not a skill set
that it takes years to see any results, but something that you could learn
right now, and you could implement. Something very practical.
Criteria Two: It doesn't take you
years to learn, that you don't need to go back to school again for four years
of education. Instead, you could learn these skill-sets in months, or sometimes
in a matter of weeks.
Criteria Three: That you could learn
from the comfort of your own home, that you don't need to go to a physical
location. You could learn this from your computer, from your own home.
Criteria Four: You could learn at your
own pace, meaning that if you want to binge-watch, and binge learns, you could
do that. Or you want to pace yourself, you want to learn it through a period,
over several days, or many weeks, in your spare time, you could do that as
well.
So, skill-sets that meet these four criteria, those are very valuable skill-sets to learn. So what are the five skills you should learn during this
lockdown? Now you can pick any one of them, don't try to go crazy and learn too
many.
Number One: Coding skill.
Coders, programmers, developers, software engineers, they will always
be in demand, especially with the virus. After this is over, think about the
companies. Forget the companies who couldn't make it. But think about the
companies who survive.
If you were the business owner, what are you going to do differently?
Are you going to take what you do and automate certain aspects of it,
virtualize certain aspects of your business?
Maybe you shut down completely your physical locations and just do it
online. Things have changed, people learned. They will structure their business
differently. You will structure your business and life differently. We learn
from it. So what the Corona-virus did is to accelerate that process, it's a
trigger.
What it means is people who know HTML, CSS, PHP, they will be in
demand. So if you have an interest, or you're thinking about it, coding skill
is extremely valuable.
Number Two: Digital Marketing skill.
More businesses, more companies, if they have been doing some
businesses online, they've been selling online, now after this Corona-virus,
they will be more motivated. Before it's like a, it's nice to have, it's nice
to sell online, it's nice to do social media. Now, it becomes a necessity.
Businesses who have always been doing
businesses just offline, now they'll be thinking about okay, my goodness, we
get through this, we have to change. We have to restructure our business model.
How could we take what we do, and do it online?
For example, if you have, let's say you're running a few gyms, and you
have people coming in and out all the time. Now with this, your gyms are shut
down. When you come back and when you bounce back, now you're thinking,
How can I take my fitness training?
How can I take my nutrition plan?
How can I do this, and how could I serve the world?
How can I sell this on the internet?
So what it means, if you know how to build
Funnel, if you know how to generate traffic, you know how to do Media Buy, you
know how to build websites. All those skill-sets will be high in demand. It's
already high in demand. But the ones who are good, you will always be in
demand. Even though you may not be thinking about doing digital marketing full
time, but if you are being interviewed at a new job, if you have that skill
set, you can bring that to the table as so much more value to your resume.
Number Three: Closing Skill.
The ability to close products or services, to sell them over the
phone, or over the internet through Zoom. Those are very valuable skills. With
the Corona-virus, with this crisis, companies are now looking into the entire
sales division. And saying oh my goodness, we have all these salespeople.
How could we outsource this?
How could we have a remote sales team instead of a sales team with a
physical location?
How can we sell our products or services over the phone without a
massive overhead?
They're thinking differently. So if you
can close phone sales, if you can close products and services, companies are
willing to pay you a hefty commission when you can demonstrate that quality,
when you can demonstrate that you have that skill set. Closing will be one of
the highest demand professions in the world because companies need revenue,
they need salespeople, they need skillful salespeople, and they need that more
than ever, especially when things are coming back to normal, they need revenue
and they need closer.
Number Four: Project Management.
Now, because of Slack, because of Zoom, because of people working
remotely, companies working remotely, companies outsourcing. With so many
projects going on, that creates new demand for project managers. People who can
manage different projects and get stuff done. We're talking about Scrum, we're
talking about Agile, we're talking about various project management
methodologies.
With the complexity, with so many
companies now even after this, moving more, more motivated than ever, moving
more to virtual. So guess what?, with project managers, or just people with
project management skills, because now chances are, you will be working with
people face to face, but also you will be working with other people, other team
members, remotely. So this skill would be very useful. It doesn't matter what
it is that you do, it doesn't matter if you're working for a company, it
doesn't matter if you're working for yourself, it doesn't matter if you're
running a home business, this will be a valuable skill to have.
Number Five: Copywriting Skill
Every single social media post that you see every single email, every
single ad, every single landing page, copywriters. Companies that do any type
of content marketing. Companies that do
any type of advertising, they need copywriters, and they will always be needing
copywriters. Because it's not just one email, it's not just one page; it's not
just one article.
To stand out in this noisy world, in this
marketplace, content marketing is extremely critical. They will need someone to
write their script, they will need someone to write their social media post.
Almost every single company out there, if they do any kind of online marketing
at all, will need a skillful copywriter. And the beauty with copywriting is, it
has nothing to do with writing, it has to do with selling and closing, that's
why I call that closing in print.
Copywriting is a learnable skill. I know because I flunked English
twice when I was in high school. It is learnable, it is transferable, it is
sustainable, and it is doable. If you want to learn to Copywriting, if you want
to learn a skill that pays the bills if you want to learn a skill that allows
you to work from anywhere in the world from the comfort of your own home, a
skill set that doesn't take you years to learn without getting into debt.
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